Karthik Shankaran

Sridevi Apartments, 13/10 3rd Floor, 5th cross Thillai Nagar (West Extension) · Tiruchirappali, 620018 · (+91) 81488-37118 · bcakarthik95@gmail.com

Dedicated, Focused, Result Oriented Digital Marketer skilled with 3+ years hands-on experience in Social Media Management (SMM) and Search Engine Optimization (SEO). Expertise in analyzing analytics data of Instagram marketing, Facebook marketing, Email marketing, and Content creating. Able to handle both paid & organic leads generation process to increase Customer's Brand Awareness.

Experience

Digital Marketing Executive

Parkav Infotech

Creating, Planning and Executing Social Media Marketing and customer engagement to meet brand-building objectives. Good at KPI measurement with the ability to Manage and Execute Social Media Campaigns that actively engages an audience. Stayed up-to-date with the newest SEO guidelines and trends.

April 2021 - December 2021

SEO Executive

5ine Web Solutions

Applied Ethical SEO Best Practices when Performing Tasks such as Keyword Research, Competitive Analysis, Content Optimization, Content Marketing, Meta Tag Creation, Alt Tag Creation and Social Media Optimization. Designed & Developed SEO Friendly Blogs on WordPress CMS. Familiar within Content Marketing for increasing the blog views through across diverse channels.

February 2019 - January 2021

Digital Marketing Analyst

Viriksha Educare

Interacting with client for the website Page Creation, updating and maintaining the pages in WordPress. Creating & Monitoring the Social Media ads like Google Ads, Facebook Ads which has led a 4% increase on revenue.

July 2010 - December 2011

Intern

White Bear Technologies Pvt Ltd

I also involved in identifying marketing opportunities and come up with strategies to increase website traffic using tools like Google analytics, Google search console. Helped clients develop website portals and social media pages to promote businesses. Analyzed and audited client’s websites to address performance issues.

November 2017 - June 2018

Education

Dr.N.G.P.Insitute of Technology

Master of Computer Application
Postgraduate (P G)- Computer Science

Percentage: 70%

August 2016 - June 2018

Srimad Andavan Arts and Science College

Bachelor of Computer Application

Percentage: 85%

July 2013 - June 2016

Skills

Programming Languages & Tools
Workflow
  • Broad Knowledge of HTML, CSS, Wordpress
  • Content strategy, Development, Planning
  • Schema markup, On-page / Off-page SEO
  • Competitor analysis, Keyword Planner, Ahrefs, LSI Graph
  • Schema markup, On-page / Off-page SEO
  • Google Analytics
  • Optimizing Social Media Accounts
  • Creative Content Developer

Interests

Apart from being a digital marketeer, I enjoy most of my time will listening the music. Listening to music will makes lowers stress to me and uplifts my mood. It strengthens my learning and memory abilities, too..Also I enjoy Gardening, and Travel.

When forced indoors, I follow a number of sci-fi and fantasy genre movies and television shows, I am an aspiring chef, and I spend a large amount of my free time exploring the latest technology advancements in the Digital Marketing field.

Awards & Certifications

  • Google Analytics Certified Developer
  • Social Media Marketing Strategy 2022 - Udemy Certification
  • The Complete Web Developer in 2021: Zero to Mastery - Udemy Certification
  • Career Edge - Knockdown the lockdown 2020
  • Google Digital Unlocked - 2019
  • Secured Distinction Class in semester university examination
  • Participated in Seminars, Workshops & Presentations